Challenger How To

Do you represent a challenger brand that can revolutionize the industry?  Does your brand possess the power to overthrow an empire?  Not without an army.  Social media platforms are the breeding grounds of advocates.  Possessing attractive, consumer-focused accounts has become an indicator of future success.  How do you drive traffic?  Content.  It’s futile to provoke a fight without ammunition.  Digital storytelling is the art of implementing media to foster emotional connections and build loyal relationships.

Not much of an author?

The following infographic provides some guidance to help you on your way.

digital storytellingFor step-by-step support visit hatchforgood.org.  This website provides free tools and services for the creation, delivery and monitoring of digital stories.  It suggests that producers follow the 40/60 content rule: 40% of your time spent creating and the remaining 60% sharing.

Don’t forget that the internet is the world’s largest library.

Everyone loves a good story.

Make yours worth the listen.

2 thoughts on “Challenger How To

  1. Great infographic, breaking the clutter has been so difficult but like your post suggests, multimedia + the fact that no one reads leads to the popularity of content marketing. How do you think people should go about with content marketing? What do you think of the ideas listed here on “5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan”
    http://www.rightsourcemarketing.com/marketing-strategy/5-content-marketing-trends-fuel-2015-b2b-marketing-plan/

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