The following is a final edit shooting script for The Shanley Hotel. Enjoy! Video Audio 1. Wide shot (WS) taken from the exterior front windshield of a car. It is dusk. A woman (Sarah) is seated behind the wheel. She is driving. A small bag is positioned in the middle rear seat. No music. Ambient […]
Read more "Shooting Script: The Shanley Hotel (Final edit)"The following is a mock shooting script for the Shanley Hotel. A final edit will follow shortly. Please provide feedback. Video Audio 1. Wide shot (WS) taken from the exterior front windshield of a car. It is dusk. A woman (Sarah) is seated behind the wheel. She is driving. A travel bag is positioned in […]
Read more "Shooting Script: The Shanley Hotel"The following is a sample paper edit. Video Audio 1. Wide shot (WS), lineup of soldiers in training. A Commander walks back and forth, instructing the drills. A single soldier falls to the ground in exhaustion. He appears physically and mentally drained. The Commander supports him back to his feet. The soldier rejoins his unit. […]
Read more "Paper Edit"The following are reverse engineered shooting scripts for two current Taco Bell TV spots. Taco Bell “Mammercials” https://www.youtube.com/watch?v=veZtXsUMmIA&list=PL9VMRoKH1FlnZSKyaHWgqtNWbOQmcR_HI&index=4 Video Audio 1. Close Up (CU) of a man’s toned chest and abdominals. The faceless character mists an aerosol cologne spray across his body. Duration: 1 Second Starkly orchestrated industrial music plays throughout. Male voiceover, in a […]
Read more "Shooting Scripts"The following sample creative briefs were designed for the Shanley Hotel in Napanoch, NY and the North Jersey Humane Society in Bloomfield, NJ. The Shanley Hotel […]
Read more "Creative Briefs"Marketers are responsible for producing content that serves to cultivate an aggregate experience and instill a collective ideology. To accomplish such a feat, an interpersonal connection between consumers and the brand must be forged. Fournier (1995) stated that a brand should be regarded as an “active contributing partner in a […]
Read more "Camouflage Commercials"Marketers are taking advantage of a mobile dependent society. Cell phone carriers unknowingly supply information to retailers and other anonymous data collection agencies simply by enabling Wi-Fi. When a device searches for a network, it broadcasts a unique MAC address. With this address, anyone can retrieve your global position providing an ideal opportunity for location […]
Read more "Somebody’s Watching"The Federal Trade Commission (FTC) defines deceptive advertising as any “representation, omission or practice” that may “mislead consumers” and / or “affect consumers’ behavior or decisions about the product or service”. (http://www.business.ftc.gov/documents/bus28-advertising-and-marketing-internet-rules-road) It further states that when advertising online, “failing to clearly and prominently distinguish advertising from natural search results could be a deceptive practice”. […]
Read more "The Art of Deception"Do you represent a challenger brand that can revolutionize the industry? Does your brand possess the power to overthrow an empire? Not without an army. Social media platforms are the breeding grounds of advocates. Possessing attractive, consumer-focused accounts has become an indicator of future success. How do you drive traffic? Content. It’s futile to provoke […]
Read more "Challenger How To"Thanksgiving is tomorrow. It takes a lot of time to get food on the table. You need a plan of action. What will you do to avoid tasting Aunt Sue’s fruit brick (I mean cake)? How will you dodge answering grandma’s pesky questions about your personal life? Where will you go when you’ve been propositioned […]
Read more "Thanksgiving Goes Viral"
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